"Asaf Avidan is 26 year old genius... you might think you're listening to Janis Joplin... but Asaf is a new messiah"
- Rolling Stone magazine, Mexico
In the recent 24 months Asaf Avidan & the Mojos have evolved from an anonymous, young, Jerusalem based band - to one of the most prominent promises of Rock & Roll world.
29 year old Asaf Avidan is a Jerusalem born & bred singer-songwriter. He released his acclaimed debut EP, Now That You're Leaving, in 2006. Since then, Asaf has continued to write and mold his experiences with broken love into personal, yet universally relatable songs. Touring Israel solo, with just a guitar and harmonica, Asaf gathered a strong and devoted following across Israel, and in the process gathered also the musicians who would become The Mojos: Asaf Avidan - vocals, guitar; Ran Nir - Bass; Roi Peled - lead guitar; Yoni sheleg - drums; Hadas Kleinman - cello.
In late 2007, with growing interest from the U.S. music industry, a New York tour was organized. Asaf Avidan & the Mojos were invited to perform in NYC's M.E.A.N.Y. Festival, and were picked as one of six notable acts out of around 260 local and international bands.
This close knit band of musicians and friends went into the studio for the 1st time together in late 2007, in a secluded village, and after two weeks of feverish recordings, The Reckoning was brought to life. An album as timeless as they had imagined it. Rock that rests upon the shoulders of blues and folk. The album came out in April 2008 and has gotten a tremendous and unprecedented embrace from the media and music-lovers alike, reaching Gold album status and chosen by many, including "TimeOut Tel Aviv," as Album of the Year. The band also won "Best New Artist" at the 2009 Israeli ACUM awards.
Working independently, with no label, no reality shows and no cellular companies backing them, the band relied solely on the music to do the work. After performing in front of 20 dropped jaws in small neighborhood pubs only a couple of years ago, Asaf & the Mojos have been consistently selling out every venue in Israel, and are hailed by local and international media alike.
In July 2008 Asaf & the Mojos were handpicked by Morrissey to be the opening act in Israel, and Asaf also opened for The Gutter Twins, the supergroup consisting of Greg Dulli & Mark Lanegan. In January 2009, the title track of The Reckoning, "Reckoning Song," was distributed with Rolling Stone Germany as part of its "New Noises" compilation.
In August 2009, Asaf Avidan & the Mojos signed a 4-album European license deal with Sony-Culombia's Berlin branch. The band's second full album, Poor Boy/Lucky Man, was released in Israel on 09/09/09, and was topping the charts from week one.
If the recent year is any indication, Asaf Avidan & the Mojos are here to stay.
Asaf will be accompanied on this performance by Hadas Kleinman on cello.
Official website: mymojolove.com
Photo by Ben Wolf